Amazon Escalates Tablet War with Debut of New Kindle Fire HDX

Amazon Escalates Tablet War with Debut of New Kindle Fire HDXAs Wilson Rothman of NBC News put it this morning, Amazon’s new Kindle Fire HDX tablets pose a “real threat to iPad dominance.”

Unveiled Wednesday, the Kindle Fire HDX offers up a 7” or 8.9” HDX display, quad-core 2.2 GHz processor with 3x the processing power, 2x more memory, 11 hours of battery life, and dual stereo speakers with Dolby Digital Plus audio.

Without question, it’s a superior offering when measured against the ghosts of Kindle’s past.
But the HDX display, Amazon says, goes beyond HD. There’s exceptional pixel density, perfect 100% sRGB color accuracy, reduced glare, dynamic image contrast, and improved brightness for the best viewing experience indoors or out.

“Lightest large-screen tablet—Kindle Fire HDX 8.9” is startlingly light at 13.2 ounces,” Amazon says, “34% lighter than the previous generation.”

Let’s not bury the other good news: The new 7-incher will cost $239 and ships Oct. 15, while the 8.9-incher — now with a rear-facing 8-megapixel camera — will cost $379 when it ships on Nov. 7. 4G versions of the two will be available for $100 extra, and now buyers will have a choice of adding service from AT&T or Verizon. (The Origami covers range in price from $45 to $70, based on size and material.)

Amazon CEO Jeff Bezos insists that Amazon can sell these tablets at “roughly break-even” pricing, because the company makes so much money on its content sales.