Amazon Drops Some Serious Coin

Big news from Amazon on Monday. As it turns out, every Kindle Fire owner in the U.S. will find $5 worth of free Coins deposited directly into their Amazon account As part of the launch, customers can also purchase Coins in bulk and receive a discount up to 10% All told, this means Amazon finally …   Read More

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Big news from Amazon on Monday. As it turns out, every Kindle Fire owner in the U.S. will find $5 worth of free Coins deposited directly into their Amazon account

As part of the launch, customers can also purchase Coins in bulk and receive a discount up to 10%

All told, this means Amazon finally raised the curtain on Amazon Coins for customers to purchase apps, games and in-app items in the Amazon Appstore and on Kindle Fire.

For customers, Amazon Coins is an easy way to purchase apps and in-app items on Kindle Fire, and for developers it’s another opportunity to drive traffic, downloads and increased monetization.

“Today we are giving Kindle Fire owners $5 worth of Coins to spend on new apps and games, or to purchase in-app items, such as recipes in iCookbook, song collections in SongPop or mighty falcon bundles in Angry Birds Star Wars. And with discounts of up to 10% when you buy Coins, this is a great way for customers to save money when they buy apps, games and in-app items,” says Mike George, Vice President of Apps and Games at Amazon. “We will continue to add more ways to earn and spend Coins on a wider range of content and activities—today is Day One for Coins.”

Amazon Appstore developers will earn their standard 70% revenue share when customers make purchases using Amazon Coins.

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