Amazon Debuts Ad-Supported Kindle at Lower Price

If you don’t mind an ad-supported e-reader, you can now get one of the most popular devices in existence for a pretty impressive price. On Monday, Amazon heralded the release of a new version of Kindle that’s $25 cheaper than the Kindle Wi-Fi’s usual $139. In return for the new $114 price tag, Amazon will …   Read More

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If you don’t mind an ad-supported e-reader, you can now get one of the most popular devices in existence for a pretty impressive price.

On Monday, Amazon heralded the release of a new version of Kindle that’s $25 cheaper than the Kindle Wi-Fi’s usual $139.

In return for the new $114 price tag, Amazon will infuse “special offers” into specific parts of the Kindle UI. Apart from the ad support, everything else is identical to the higher priced version of the popular e-reader.

Kindle with Special Offers is the same #1 bestselling Kindle, plus special offers and sponsored screensavers.

“We’re working hard to make sure that anyone who wants a Kindle can afford one,” said Jeff Bezos, Amazon.com Founder and CEO. “Kindle with Special Offers is the same #1 bestselling Kindle – and it’s only $114. Kindle is the best deal in consumer electronics anywhere in the world.”

Buick, Olay, Procter & Gamble, Visa, and Amazon.com Reward Visa Card are sponsoring the first series of screensavers specially-designed for the Kindle.

Examples of deals that will be delivered directly to ad-supported Kindles in the initial weeks include:

  • $10 for $20 Amazon.com Gift Card
  • $6 for 6 Audible Books (normally $68)
  • $1 for an album in the Amazon MP3 Store (choose from over 1 million albums)
  • $10 for $30 of products in the Amazon Denim Shop or Amazon Swim Shop
  • Free $100 Amazon.com Gift Card when you get an Amazon Rewards Visa Card (normally $30)
  • Buy one of 30 Kindle bestsellers with your Visa card and get $10 Amazon.com credit
  • 50% off Roku Streaming Player (normally $99)

For more information about the new, cheaper ad-supported Kindle, check out Amazon’s official introduction of the device.

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1 comment

  1. Piotr Kowalczyk

    Why they don't offer this model for less than $100? They could afford it.
    Or maybe it's about something different: http://ebookfriend.ly/2011/04/14/is-amazon-prepar

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