Amazon AWS Upgrades Elemental Video Services

Today at AWS re:Invent, Amazon Web Services (AWS), an Amazon.com company, announced five AWS Elemental Media Services, an integrated suite of services that make it easy for video providers of all kinds to create reliable, flexible, and scalable video offerings in the cloud. Based on...

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Today at AWS re:Invent, Amazon Web Services (AWS), an Amazon.com company, announced five AWS Elemental Media Services, an integrated suite of services that make it easy for video providers of all kinds to create reliable, flexible, and scalable video offerings in the cloud.

Based on AWS Elemental video solutions, these five new cloud services let customers build end-to-end workflows for both live and on-demand video with the professional features, image quality, and reliability needed to deliver premium video experiences to viewers across a multitude of devices.

With just a few clicks in the AWS Management Console, customers can build customized video applications and pay only for the technology resources they use, without upfront capital investment.

From the official announcement:

Whether for entertainment, sports, news, education, community engagement, or corporate alignment, consumers today expect great video experiences delivered securely and reliably to any device including tablets, smart phones, connected TVs, or set-top boxes. Previously, to meet these high expectations, video providers had to procure very expensive, specialized broadcast equipment that was inflexible, slow to adapt to new device platforms, hard to scale to meet times of peak demand, and often lacked support for the latest video formats, resolutions, and streaming techniques. What’s more, if the video provider wanted to adopt new revenue-generating business models, such as personalized advertising to a global customer base, they needed to spend considerable time and effort making that work seamlessly across all devices.

“For the better part of six decades, professional-grade video workflows were limited to a few major industry players who could afford to build and maintain customized infrastructure that would be updated only once or twice each decade,” said Alex Dunlap, General Manager at AWS Elemental. “These companies spent a great deal of time, money, and focus operating infrastructure with resources that could have been better spent creating great content and viewer experiences. We built AWS Elemental Media Services to let customers focus on delivering top-quality video reliably to any device, everywhere, without the undifferentiated heavy lifting of managing infrastructure. This not only helps traditional video providers innovate faster, but it also opens up new opportunities for startups, government agencies, schools, and multinational enterprises that, before today, had limited access to premium-quality video technology.”

To get started with AWS Elemental Media Services, click here.

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