Altitude Digital, the largest independent video supply-side platform (SSP), has tapped video advertising expert Toby Gabriner for the company’s board of directors.
As a member of Altitude’s board, Gabriner will work with the company’s executive team to expand its partnerships with the demand side and further develop its burgeoning programmatic platform.
“Gabriner joins Brian Kane, a former executive at LiveRail and Admeld, who joined the company’s board earlier this year,” a news release shared with MMW reads. “The two board appointees have held leadership positions at companies that have sold for a reported total of more than $4 billion and will play key roles in advising Altitude’s executive team as it looks toward the future.”
Altitude Digital honchos think this is a wise choice.
“Toby has firsthand experience building a video technology company and has worked closely with marketers to harness the power of video advertising,” said Jeremy Ostermiller, CEO of Altitude Digital. “The market is still evolving as they adopt mobile and cross-channel strategies, and we have yet to see the massive disruption as digital begins tapping into significant television ad budgets. Toby’s guidance will be instrumental as Altitude positions itself to take full advantage of the coming changes across the video and digital advertising markets.”
Gabriner is a 20-year veteran of the advertising technology industry and currently serves as CEO of MAGNIFI, the world’s first interactive music service.Previously, he was the president of Adap.tv, where he grew revenue from $200,000 to more than $200 million in a four-year period, and led a $20 million Series C funding round.
“With all of the consolidation in the video space, there is still a significant opportunity for an independent video platform,” Gabriner said. “I believe nimble, independent companies are the best equipped to fill the gaps and solve the problems that are constraining the growth of video advertising.”