This week, Allure and its Christie Experiential Network team revealed to MMW their new data driven analytics solution for advertisers powered by Thinaire’s proximity engagement marketing technology platform.
According to a statement emailed to MMW, adding the proprietary Thinaire mobile engagement platform will enable CEN’s “brilliant, animated digital posters and experiential displays” to serve as launch pads for dynamic mobile advertising and experience-based marketing campaigns for ad agencies, DOOH buyers and theater owners.
We’re told that CEN has begun a phased rollout of Thinaire’s mobile consumer engagement capabilities across its fully integrated, DOOH advertising network in theater lobbies in North America.
The Thinaire-enabled CEN digital displays will seamlessly integrate and communicate through Internet of Things (IoT) technologies – such as Near Field Communication (NFC) tags, beacons, audio and video – to provide deeper brand engagement by wirelessly connecting to consumers’ mobile devices at a moment of interest. Advertisers and marketers can monitor and analyze consumers’ responses around their displays in a single or multiple locations, providing maximum impact for their campaigns.
“Fragmented mobile marketing technologies leave brands unable to get a truly unified view of a consumer’s journey. Thinaire’s support for all IoT tech‐enabled marketing brings automated mobile engagement, messaging management and analytics into a unique cloud product,” said Michael Ventimiglia, Chief Product Officer at Thinaire. “We are excited that Allure and CEN selected us to help them tap into the unique and innovative CEN DOOH advertising network to connect brands and studios with consumers on their most personal and most relied upon devices…their mobile phones.”