All Things Omni-Channel Important to MGM Resorts

All Things Omni-Channel Important to MGM ResortsThe team at SapientNitro tells us that they’ve helped MGM Resorts International launch a new omni-channel marketing and commerce platform to “extend the world-class experience” of MGM Resorts’ properties to its online and mobile touchpoints.

The platform in question was introduced through a new MGM Grand Las Vegas website and is scheduled to be rolled out to all of the MGM Resorts’ Las Vegas Strip properties by the close of this year.

The-art omni-channel platform, currently being used by MGM Grand, extends the resort’s personalized guest services to the digital space with an immersive, responsive and functionally rich experience that spans devices and properties to serve up information based on time, location and guest preferences.

“Our goal for MGM is to create a cohesive guest experience across all physical and digital touch points, to enhance guests’ experience of MGM before and during their resort visits,” said RJ Hilgers, Managing Director of SapientNitro. “The new platform is helping MGM Grand deliver that unified experience, and does so in a way that is immersive, personal, engaging, and delightful to resort guests.”