Aligning Mobile Strategy for 1:1 Omnichannel Experiences is Topic of MMA Webinar

Mark your calendars now for “How to Align Your Mobile Strategy for Beautiful 1:1 Omnichannel Experiences,” slated for Wednesday, November 18 from 1 to 2 p.m. (CST). Sponsored by the Mobile Marketing Association (MMA) and presented by FollowAnalytics and GigaOm Research, the webinar is designed to help marketers discover the power of 1:1 personalization. “In …   Read More

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Aligning Mobile Strategy for 1 1 Omnichannel Experiences is Topic of MMA WebinarMark your calendars now for “How to Align Your Mobile Strategy for Beautiful 1:1 Omnichannel Experiences,” slated for Wednesday, November 18 from 1 to 2 p.m. (CST).

Sponsored by the Mobile Marketing Association (MMA) and presented by FollowAnalytics and GigaOm Research, the webinar is designed to help marketers discover the power of 1:1 personalization.

“In a 2015 survey done by FollowAnalytics and Survata, improving customer experience was cited as the number 1 priority for mobile apps by the 450 brands that responded,” according to the MMA. “Not surprising, as mobile’s unique contextual attributes make it the most intimate channel for creating deep customer relationships.”

Speakers Ed Simnett, Lead Analyst with Gigaom Research, and Amy Abascal, Director of Content & Demand Generation for FollowAnalytics, will discuss key insights from 450 mobile marketing leaders to help participants understand what they are thinking and doing, and how they compare with peers.

Also on tap are analyses of case studies about Renault, L’Oreal, and Voxeet that illustrate best practices.

To register, click here.

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