Not only are companies, developers, and entrepreneurs of all varieties looking to develop a mobile presence as part of a comprehensive marketing campaign, even US states are delving into mobile territory.
This week it was posted on the official web site of the state of Alabama, that a new (and free) iPhone application is being released courtesy of Alabama.gov. Available now from iTunes and Apple’s App Store, the state of Alabama is looking to boost everything from tourism to resident awareness about state happenings through the new app.
Alabama Interactive, which is the “official eGovernment solutions provider” for the state of Alabama, reveals that the aforementioned application will serve up a variety of tools and resources that will certainly prove of interest to both Alabama residents and potential visitors to the great state. Such features include: Full site and state employee directory searches, access to state maps (parks, educational references, public services) through Google maps, news feeds, alerts and – of course – Twitter.
According to the official announcement from www.alabama.gov, the state’s website generates in excess of 800,000 visitors each month. The mobile extension of the site via the new app “will provide another gateway for citizens to interact with government.”
What it may also provide is the inspiration for every other state to develop a similar mobile application to promote the virtues and values of their own state.