Airwide Takes Flight With Enhanced MMS Functionality

Airwide Solutions, a provider of “next-generation” mobile messaging and mobile Internet infrastructure, applications and solutions, is going live with enhanced MMS functionality for the AirGate MMS messaging gateway.

The enhanced MMS Direct Delivery functionality is “designed to help operators grow their MMS business by enabling them to support high-value performance intensive MMS applications, participate in mobile marketing and support the convergence of mobile with Internet with social networking.”

In other words, this enhanced capability is opening a window for a variety of new revenue opportunities for operators. Now more than ever, application-oriented MMS represents a tremendous opportunity for operators because key requirements for application-oriented multimedia services have fallen into place in many markets worldwide.

As a result of these key requirements finally being in place, MMS has been gaining momentum and shifting from a vision of the future to a real-world capability that can differentiate mobile operators and dramatically increase subscriber loyalty through rich multimedia services.