AIRTAG PAD Turns Heads in Barcelona

It can do everything but open and close your garage door.

At least that’s what it sounds like after an impressive demonstration at the Mobile World Congress (located in Hall 2, stand 2 B57 in case you’re there).

Netsize, a mobile commerce and communications enabler, and AIRTAG, a provider of contactless marketing solutions, unveiled the availability of a mobile marketing campaign solution for brands & retailers.

Based on AIRTAG PAD contactless solution and Netsize mMarketing mobile campaign management, the solution enables consumers to opt-in easily for the retailer’s mailing list and mobile services.
The “AIRTAG PAD” is the first contactless multimedia terminal integrating all card technologies (Barcode, magnetic, chip & contactless smart card) and all mobile technologies (NFC, Bluetooth, WiFi, 3G, 2D barcode) enabling retailers to provide all their customers with interactive marketing services at the point of sales.

In a nutshell, using the AIRTAG PAD, retailers can do wonders with their customer database in light of this effective opt-in management for SMS and email campaigns. Best of all, because it uses 3G wireless connections, it can be quickly integrated into an existing point of sale infrastructure.

The solution was adopted by Reebok for the launch of the “Your Move” community offer in December 2008. And, from the looks of it, we’re bound to see it elsewhere… and soon.