If you pour over the surveys and studies about goals for 2015, one thing is clear: the drive to monetize is intense.
Developers need real results from their mobile campaigns and app promotions and they’re searching for the best platforms and technologies to get them where they need to go.
That’s why a host of developers are taken with the new offer being made by Airpush, a mobile advertising solutions firm that gets big results more often than not (which in this industry is saying a lot).
The big deal? Airpush is offering its most recent suite of developer solutions — 360Banner and 360Interstitial — and guaranteeing a $5 CPM (U.S.) and $2 (International) return for developers.
Airpush’s guarantee will presumably entice scores of developers to comfortably explore some of the cool new things Airpush has to offer (most notably, the company’s recently launched Abstract Banners, which are included in 360Banner).
The promotion extends to March 18, 2015. Publishers must activate the company’s Abstract Banners as part of integration and reach a minimum of 50,000 installs to qualify. According to Airpush, additional CPM is capped at 2,000,000 impressions, after which the earned CPMs levels will be paid out.
Sales pitches are ubiquitous, but guarantees are rare — especially coming from a firm with the track record built by Airpush. Having landed the #2 spot on the Forbes 2014 list of “America’s Most Promising Companies,” Airpush was subsequently recognized as the Top Innovator in Advertising Data by DataWeek, and Company of the Year in the international edition of Best in Biz.
On a mission to prove it can deliver what it promises, Airpush’s claim to fame comes from the access it provides to sophisticated, first-party data sets that make possible verifiably precise campaign targeting and optimization. The company’s technology, combined with a fundamental grasp of what makes mobile advertising work, has become an industry standard. According to company execs, Airpush believes that great creative combined with great targeting is what makes its platform tick.
With Airpush’s Q1 developer promotion, we’re reminded of The Godfather, of course — because this could definitely be “an offer (no one could) refuse.” And among developers, no one should.