Air2Web Makes Play on Super Bowl; Sausage

Last we heard from decade-old Air2Web, they were touting the launch of Contact Capture, which was basically a text-in to keyword feature. We were unimpressed.

Today, the commercial text messaging company announced that it has been chosen to power a text-to-win mobile marketing campaign during the 2009 Super Bowl, for a sausage firm, no less. Air2Web will power the Super Bowl campaign for Johnsonville Sausage, the number one national brand of brats, Italian sausage, smoked links and breakfast sausage links. To enter the contest, all fans need to do is text “football” or “gameday” to 48775 on their mobile phone and let the games begin.

Super Bowl is a huge time for the advertising world, so it’s nice to hear that even in hard economic times, even standard commercial SMS companies are still getting business. There has been some management shakeups at Atlanta-based Air2Web recently. Earlier this year, Thomas Cotney, Jr. was hired as the company’s President and CEO.

The company’s PR department is in full-force. Yesterday, they announced the launch of the AirCARE SMS Customer Care Program. This program takes Air2Web’s technology and basically plops it into the customer service world. AirCARE seeks to improve customer service and support by making use of the immediacy and interactivity of SMS. Apart from services such as authorizing bill payment or re-setting a password, AirCARE can be used for simple interactions such as alerts, order status, payment reminders, account information, transactions and delivery notifications.

In 2006, Air2Web took in $25M in a round led by The Caryle Group to extend global leadership in the mobile marketing space. Air2Web was founded in 1999.