Media Agency Reorganization is Critical
The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. A few weeks ago I had the pleasure…
Agencies
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Rich Media Mobile Advertising Provider Greystripe Expands To Europe
Greystripe, a provider of rich media mobile advertising solutions, today announced they’ve expanded services into Europe through partnerships with European…
Millennial Media Releases Mobile Advertising SDK For Windows Phone 7 Platform
Millennial Media recently announced in a blog post the availability of a new mobile advertising SDK tailored for Microsoft’s Windows…
Making Mobile Marketing Work
The following is a guest post from Jeannette Kocsis — senior vice president of digital marketing at The Agency Inside…
Medialets Debuts “Create,” A Rich Media Mobile Advertising Certification Program
In an attempt to help the mobile advertising industry learn more about the creative process associated with rich media ad-units,…
Hipcricket Mobile Advertising Network Grows Tenfold In 2010, Completes 75,000th Mobile Marketing Campaign
Mobile marketing and advertising provider Hipcricket today announced impressive growth figures for the year, saying the network has grown tenfold…
Agency Survey: Brands Are Turning To Mobile, But Still Little Interest In LBS And None In iAd
STRATA published its Q3 Agency Survey recently, detailing the sentiment among brands in relation to marketing spend across all channels….
Agency Behind Sonos iAd Contradicts Negative Press Surrounding Apple’s Involvement
In a company blog post today, the agency behind the impressive Sonos iAd debunked the notion that Apple’s involvement in…
Deep Focus CEO Ian Schafer Set To Deliver Opening Keynote At LBM Summit
More details are emerging regarding the Location-Based Marketing Summit taking place later this month in NYC. It was announced today…
Two-Sided Story: New Report Says iAd Off To A Rocky Start, Cites Apple’s “Tight Control”
I guess it’s true there’s two sides to every story. On the heels of advertisers coming out in praise of…