What’s the latest in native programmatic?
A new programmatic native advertising exchange, courtesy of Adyoulike, a European leader in native advertising technology, and AppNexus.
The Adyoulike Exchange, now hitting Europe, is designed to provide advertisers with access to premium in-feed native advertising inventory to be bought and sold programmatically. It’s the first of its kind in that marketplace and was developed to work across desktop, tablet, and mobile devices.
“Adyoulike is the largest native advertising platform in Europe, and the launch of Adyoulike Exchange is a logical continuation of our strategy to streamline the process of buying and selling native advertising,” said Julien Verdier, Adyoulike’s CEO.
Brand content now has a wider reach.
“Adyoulike integrates across publishers seamlessly to deliver brand content in the heart of editorial content and user experience,” according to a provided statement. “In 2014, the company recorded annual turnover of more than $10M. It is estimated that native advertising will be worth $18billion annually in the U.S. alone by 2018.”
“Today the world has reached a technological and commercial maturity that allows us to buy and sell native advertising programmatically, in real time,” explained Verdier. “The launch of the Adyoulike Exchange allows advertisers and publishers to buy and sell native advertising efficiently, at scale.”
The prospects for growth? Big.
“In 2015 we anticipate double digit growth as programmatic buying, mobile inventory, and our seamless technology combine to create a truly scalable native advertising opportunity for brands and their agencies,” insists Verdier. “Adyoulike Exchange will play an important part too as we continue to expand into Germany, Spain, and Italy.”
