Advertising Made More Effective With the Right Kind of Data, New Partners Say

MMW learned this week that location intelligence company Cuebiq has partnered with GasBuddy, a technology company “changing the way consumers find, purchase and save money on gasoline.” According to a provided statement, the partnership provides GasBuddy the ability to offer enhanced targeting for advertisers and...

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bigdataMMW learned this week that location intelligence company Cuebiq has partnered with GasBuddy, a technology company “changing the way consumers find, purchase and save money on gasoline.”

According to a provided statement, the partnership provides GasBuddy the ability to offer enhanced targeting for advertisers and a more personalized user experience for consumers via Cuebiq’s AudienceQ and VisitQ offerings.

GasBuddy is an app that enables consumers to find and share low fuel prices in the area, as well as rate and review stations and convenience stores for things like service and amenities.

With a loyal user base of 60 million users, GasBuddy gives brand partners a unique opportunity to reach audiences on their path to purchase through solutions that deliver brand messages at scale in a way that is engaging and enjoyable to customers across their mobile devices.

Through its partnership with Cuebiq, GasBuddy is gaining insights into its consumers’ offline behavior such as frequency of station visits, fueling patterns, how long they spend at a location and brand loyalty.

“This information enables GasBuddy to deliver a more relevant user experience, and quantify the impact of GasBuddy advertising campaigns for its brand partners,” the shared announcement reads.

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