This week, AdGorilla announced the full technical integration with Strategy & Technology (S&T).
This move allows for the leveraging of the US ATSC2.0 industry standards to insert and provide interactive targeted content and ads for over the air broadcasts.
“The work will be on display at two booths at this year’s NAB show in Las Vegas from April 13-16,” a provided statement reads.
The demonstration, a breakthrough in leveraging ATSC 2.0 to deliver interactive targeted content and ads through over the air broadcasting, will be at S&T’s booth N1122 as well as US based marketing and sales partner UniSoft at booth N5632.
“This continues to advance our efforts in providing the most advanced and effective solutions to the market,” said Dan Ryan, CEO of AdGorilla. “The robust platforms we have built, applicable to multiple verticals, allows us maximum flexibility, efficiencies and scalability, while integrating quickly with technical partners who provide the next generation capabilities that our clients seek.”