Technology firm AdTheorent, Inc. just won another award.
The company, whose data-driven predictive solutions are transforming mobile advertising, received a Direct Marketing Association (DMA) Innovation Award for its cross-platform attribution and analytics solution, called “Barometric.”
The DMA Innovation Awards showcases companies that are developing game-changing technologies and platforms for the changing — and challenging — marketing environment.
“The mobile advertising industry has been plagued by an attribution problem that undermines the efficacy of mobile advertising investments for most advertisers,” the company says. “AdTheorent’s Barometric Cross-Platform Attribution and Analytics Solution solves the fragmentation problem by providing marketers a unified analytics and attribution platform that is capable of collecting the many different IDs across all environments and matching them back to a single user, which results in superior accuracy.”
Execs at AdTheorent were pleased with the recognition for a product the company believes has real value.
“AdTheorent’s Barometric solution features the most comprehensive measurement and attribution platform in the market,” said Matt Fusco, VP of Business Development at AdTheorent. “Informing marketers how to optimize in real time and providing a truer understanding of the ROI of their digital media dollars (is critical). We are thrilled to win a DMA Innovation award.”