adsquare has just announced the launch of its private marketplace feature and the addition of new data providers to its extensive portfolio.
According to the mobile data exchange, this move “is a response to the increasing demand for more granular audience data to enable moment marketing and improve advertising relevance.”
The extension of private deals to adsquare’s platform gives data providers full control and transparency over who uses their data, and for which campaigns.
This, according to Tom Laband, CEO and Co-founder at adsquare, is the foundation for first-party data owners to make their rich data assets available for programmatic advertising.
“Making mobile data accessible through a private marketplace is a crucial step forward for our industry. With this extension, we address the concerns of data owners regarding data leakage and ownership. Building a secure infrastructure is the foundation for making more data available, which leads to more relevant advertising,” says Laband.
To learn more, check out adsquare here.