Adsmovil, a leader in mobile advertising in Latin America and in the U.S. Hispanic market, just announced it will partner with PubMatic to perfect programmatic sales and ad service for premium publishers in those markets.
PubMatic is a marketing automation software company for publishers.
“The partnership provides Adsmovil with PubMatic’s comprehensive mobile solution for managing their direct sold and programmatic campaigns through a single platform,” according to the companies in a recent press release. “This will allow the company to focus its efforts on creating the largest, most premium marketplace for advertisers to reach the Hispanic demographic in the U.S. and Latin America.”
“The new partnership between Adsmovil and PubMatic will support the rapid increase in mobile advertising spend predicted in the Latin American region, which eMarketer expects to reach $6.4 billion by 2018,” according to the company’s formal announcement. “The relationship will support this rapid increase in Latin America, as well as in the U.S., where consumption habits of Hispanic audiences are increasingly driven by the use of mobile devices, including both smartphones and tablets.”
The partnership will serve the growing mobile ad market coming to the Latin American region. In fact, eMarketer expects that spend to reach $6.4 billion by 2018. Not surprisingly, Brazil is the current largest mobile market in Latin America.
“As digital advertising spending continues to evolve, publishers are increasingly faced with the challenge of implementing seamless mobile advertising strategies that don’t interrupt the consumer experience,” said Kirk McDonald, president at PubMatic. “That’s why we invested in creating the industry’s first end-to-end mobile solution for direct and indirect sales and yield management as part of our platform. It’s imperative for publishers to have an independent technology partner that allows them to serve their target audience on any screen, especially mobile.”
The partnership gets high marks from Adsmovil’s CEO Alberto Pardo.
“Our partnership with PubMatic allows us to focus on developing publisher and advertiser relationships, rather than spending resources on building out our own mobile technology solution to manage direct sold and programmatic campaigns,” said Pardo.
