Adobe Summit 2013: Mobile Marketing Goes to the Cloud

Announced on Wednesday at the 2013 Adobe Summit in Utah, Adobe Systems is delivering mobile marketing capabilities to all five solutions in the Adobe Marketing Cloud.

According to the software company, Adobe customers can enjoy these freshly introduced capabilities for analytics, social app development, targeting content (on both smartphones and tablets), advertising and mobile content management and delivery.

“Mobile now accounts for 25 percent of the analytics data we capture each quarter,” says Brad Rencher, senior vice president and general manager of digital marketing at Adobe. “Marketers must think ‘mobile first’ when developing strategies, campaigns and content. We have added new mobile marketing capabilities to every solution in Adobe Marketing Cloud, so marketers can better meet the expectations of an increasingly mobile customer base.”

Equally satisfying to Adobe Analytics customers is the company’s new integration with Distimo. Now, users will have access to critical app store-related data, including downloads, rankings and – naturally – revenue.

To learn more about the new products and revamped platforms announced at the 2013 Adobe Summit, click here.