Adobe Shakes Up Digital Publishing With Project Primetime

The mobile world is buzzing Monday morning on the heels of a freshly announced new slate of offerings from Adobe.

The company is raising the curtain on “Project Primetime,” which Adobe is calling the “industry’s first fully integrated video technology platform.”

According to Engadget‘s Billy Steele, who soaked up a sneak peak, the new Adobe offerings will “offer television-esque viewing sessions across your web-enabled devices.”

Touting a workflow that pulls together streaming, content protection, analytics and advertising, the software will allow media providers to offer live and on-demand viewing on a number of internet-friendly devices.

Project Primetime will arrive in full later year with support for Mac, Windows, iOS, Android and even Smart TVs.

“We saw 16 million digital publications downloaded over the last 12 months, with no signs of fatigue,” said Zeke Koch, senior director of product management, Digital Publishing, Adobe. “As digital issues grow significantly, Adobe will continue to fuel this evolution by providing innovative features that allow publishers and corporations worldwide to drive digital revenue, accelerated readership and purchase of content.”

To see out what Adobe has in store for the future of digital publishing, check out the video below.