Adobe Named Top Dog Among Digital Intelligence Platform Vendors

On Friday, Adobe announced that the company has been recognized as the only leader in “The Forrester Wave: Digital Intelligence Platforms, Q2 2017” report. According to a statement emailed to MMW, Adobe received the highest scores possible in nine categories, including cross-channel attribution, social analytics,...

2389 0
2389 0

On Friday, Adobe announced that the company has been recognized as the only leader in “The Forrester Wave: Digital Intelligence Platforms, Q2 2017” report.

According to a statement emailed to MMW, Adobe received the highest scores possible in nine categories, including cross-channel attribution, social analytics, web analytics, behavioral targeting, online testing, tag management, partner ecosystem, digital intelligence revenue and number of enterprise customers.

Of the ten vendors Forrester invited to participate in the report, Adobe was recognized as a leader in an evaluation of 26 criteria, including current offering, strategy and market presence.

Not surprisingly, executives at the company are pleased with the recognition.

“Enterprises today are forced to rethink the customer journey given sky-rocketing expectations,” said Suresh Vittal, vice president of product marketing and strategies at Adobe Experience Cloud. “What we’ve built is the only platform originating in content and data. Powered by an open ecosystem and intelligence capabilities at its core with Adobe Sensei, the Adobe Cloud Platform helps brands deliver exceptional and personalized customer experiences at massive scale.”

In this article