Adobe Named a Leader in Customer Analytics Solutions

forrester-logoAdobe announced Thursday that Adobe Analytics, the data and analytics backbone of Adobe Marketing Cloud, has been recognized as a Leader in Customer Analytics Solutions by Forrester Research.

In the new report “The Forrester Wave Customer Analytics Solutions, Q1 2016,” Adobe was one of eleven companies Forrester reviewed, using 33 criteria to evaluate analytics vendors across current offerings, strategy and market presence.

We’re told that Adobe Analytics achieved the highest scores possible in 14 categories and sub-categories, and was named one of four Leaders.

“Adobe Analytics sits within the Adobe Marketing Cloud, giving marketers and CI pros a one-stop shop for data management, analysis and deployment of insights,” stated the Forrester report. “[Adobe Analytics] is specifically designed for marketers who lack a technical background but would like to surface actionable insights in their customer data. [That being said,] there is also an interface for data scientists who wish to build custom models then deploy them to the business user.” The report also stated that the solution “is a good fit for brands looking to use customer analytics in real-time to drive digital marketing.”