Big news from the folks at Adobe.
MMW has learned that Adobe and Microsoft are now in business together. The two companies have secured a strategic partnership that will “redefine how enterprises manage their marketing, sales and services” to better engage with customers across all touch points.
According to a formal announcement from Adobe, we know that the partnership will include the integration of Adobe’s Marketing Cloud Solutions with Microsoft’s Dynamics CRM and allow brands to deliver experiences that take all customer engagements into account – “from reach and acquisition to retention and loyalty.”
The real advantage? Adobe believes the integration “will help eliminate frustrating customer experiences that result when marketing, sales and service interactions are siloed.”
“Helping our customers reinvent productivity and business processes is one of our top priorities. Partnering with Adobe enables us to deliver a comprehensive set of customer engagement processes to enterprise customers to help them be more productive and better engage with their customers,” said Kirill Tatarinov, executive vice president of Microsoft Business Solutions. “The integration of our industry-leading Dynamics CRM solution with Adobe Marketing Cloud will enable business professionals to maximize their investment in technology and deliver breakthroughs in marketing, sales and customer care.”