Adobe Marketing Cloud Could Be Rainmaker for Data-Driven Mobile Marketers

Adobe Marketing Cloud Could Be Rainmaker for Data-Driven Mobile MarketersAdobe could help marketers everywhere get to “cloud 9.”

The company just launched new data-driven marketing capabilities in its Adobe Marketing Cloud to better deliver highly targeted mobile experiences.

“Intelligent Location Marketing features enable companies to engage their customers with relevant content and messages based on a user’s proximity to iBeacons,” the company announced last week. “Marketers can deliver location based “in-app” messages to drive real-time engagement and then follow up with email campaigns that leverage intelligence about a customer’s past interactions in a retail store, sports stadium, and other points-of-interest.”

Other innovations include real-time mobile app testing, an intuitive dashboard allowing marketers to view all apps data on one screen, and “multi-dimensional portfolio bidding to place search ads across mobile devices.”

Adobe execs are pumped about the possibilities.

“With Intelligent Location Marketing we are delivering new, innovative ways for marketers to engage customers and prospects across mobile screens,” said Suresh Vittal, vice president, Digital Marketing at Adobe. “The tight integration of our six Marketing Cloud solutions gives Adobe the unique advantage to enable consistent, cross-channel experiences that keep the individual interests of customers in mind regardless of the device they are using.”

More details are available at Adobe’s blog here.