Adobe and Medialets announced this morning that the former is integrating the latter’s rich media mobile ad serving platform into its digital publishing suite.
Announced at the Digital Innovator’s Summit, Adobe will integrate Medialet’s mobile advertising SDK into Adobe’s Content Viewer software in the Enterprise Edition of Adobe Digital Publishing Suite, enabling publishers to efficiently manage and deliver high value, targeted brand advertising inventory in digital publications on tablet devices. Adobe saw this as the last piece of the puzzle in creating a complete advertising workflow to help publishers monetize digital publications.
Publishers will be able to insert a Medialets ad overlay as a placeholder for advertising creative directly within an Adobe InDesign layout using Digital Publishing Suite authoring tools. Publishers and ad agencies who purchase the Enterprise Edition of Digital Publishing Suite, and who are also Medialets customers, will then be able to deploy rich media creative into the advertising overlay using the Medialets ad platform, allowing targeted ad serving based on ad scheduling, geolocation and other factors – as well as seamless ad delivery whether or not the device is connected to a network.
“The integration of the Medialets platform will increase ad monetization potential for publications using Digital Publishing Suite, as well as improve the efficiency for delivering ad creative in publications on tablet devices,” said David Wadhwani, senior vice president, Creative and Interactive Solutions, Adobe. “Publishers will be able to take advantage of a set of tightly integrated solutions that cover all aspects of the advertising workflow, from content creation to delivery to analytics.”
This is the first integration for Medialets and Adobe, the company’s SDK will also be available with Content Viewer for Android and the forthcoming release of Content Viewer for Blackberry PlayBook, allowing publishers and advertisers to author both editorial and advertising content once and deploy to multiple platforms.