Adobe Bolsters Mobile and Marketing Resources via WEB 5.4

On Tuesday, Adobe rolled out version 5.4 of its Adobe Web Experience Management (WEB) suite of content and campaign management tools. The update, according to Adobe, is poised to represent a significant milestone in delivering a Customer Experience Management (CEM) platform that powers “immersive, multi-channel experiences, transforming how enterprises engage, sell and service their customers.”

With a newfound emphasis on marketing via Adobe’s platform, the new Web experience management solution helps businesses to leverage new mobile devices and social communities to extend marketing reach, drive brand engagement, and increase conversion rates of the digital consumer.

Version 5.4 of Adobe’s Web Experience Management incorporates no shortage of product enhancements to CQ5, including new modules for mobile and marketing campaign management as well as new integration with Adobe’s Online Marketing Suite.

“CQ5 Mobile,” Adobe touts in the company’s formal statements on the update, “extends the capabilities of CQ5 WCM and lets businesses easily customize and repurpose existing content for optimal display across screens and devices.”

Adobe says that CQ5 Mobile is currently the only solution in the market that allows marketers to easily edit content for native applications. “Businesses,” as a result, “can seamlessly integrate mobile into multi-channel marketing efforts, reduce costs, connect with ‘on-the-go’ customers and increase revenue.”

Additionally, Adobe’s CQ5 Marketing Campaign Management (MCM) brings to the table a unified marketing automation system that allows marketers to effectively plan and roll out multi-channel marketing campaigns by orchestrating campaigns across Web, mobile, mobile apps, social communities, social media and more.

“By ensuring brand consistency and campaign effectiveness,” Adobe boasts, “CQ5 MCM helps increase sales via better conversion rates and brand loyalty.”