Adobe Aims to Redefine Content Intelligence to ‘Transform Customer Experiences’

A recent Adobe survey of U.S. consumers revealed people spend on average 7.8 hours per day engaging with digital content — a figure that jumps to 11.1 hours per day among teenagers. According to a provided statement from Adobe, brands must produce, execute and iterate...

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A recent Adobe survey of U.S. consumers revealed people spend on average 7.8 hours per day engaging with digital content — a figure that jumps to 11.1 hours per day among teenagers.

According to a provided statement from Adobe, brands must produce, execute and iterate on compelling content at ever-increasing velocity to engage with consumers, which is not an easy feat. To solve for these challenges, Adobe today unveiled tighter integrations and seamless workflows between creatives, marketers and data analysts in Adobe Experience Manager, part of Adobe Marketing Cloud in Adobe Experience Cloud.

These advances better enable brands to reach consumers across the full range of devices and channels. Adobe Sensei, the company’s AI and machine learning framework, further automates the delivery of personalized content, empowering marketers to work smarter and faster. New ways to pull creative content instantaneously from Adobe Creative Cloud into Marketing Cloud let brands integrate content and data more closely and deliver a seamlessly integrated experience.

“Content will always play an integral role in building brand loyalty, with personalization, authenticity and design reigning supreme,” said Aseem Chandra, senior vice president, Digital Experience Strategic Marketing at Adobe. “The new content capabilities we are announcing today empower brands to deliver digital experiences that delight consumers and uniquely integrate content and data.”

To learn more about about Experience Manager’s new intelligent content capabilities, click here.

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