New research out from AdMob looks at tablet device usage, primarily the iPad, in terms of content consumption, where they use them the most and other factors.
The survey included responses from over 1,500 respondents and showed that gaming (84 percent), search (78 percent) and email (74 percent) led the way in terms of how users are spending their time with their tablets, while surprisingly, entertainment consumption (music and video) and reading e-books ranked among the least common activities with only 51 percent and 46 percent respectively.
Interestingly, the survey shows that nearly half (43 percent) of those surveyed now spend more time with their tablet than they do with their desktop or notebook computer, and 77 percent spend less time on their notebooks or desktops than they did before getting a tablet. Even more impressive is that over a third (34 percent) of respondents indicated that they use their tablets more than they use their televisions.
In terms of where people use their tablets most, it seems “at home” was the most common response. In fact, 82 percent of respondents claim they primarily use their tablets at home, while only 11 percent said they use them most often “on the go.” The remaining 7 percent said they use the iPad mostly at work.