Google today announced the launch of interactive video ads for Android devices, following up on a similar launch for iPhone in which the company says its already ran over 120 video and interactive interstitial campaigns worldwide for clients such as Universal Pictures, Best Buy and Seattle’s Best Coffee.
The updated SDK for Android devices includes interactive video and interactive interstitial ad units. Like its iPhone counterpart, AdMob will dynamically identify screen resolution, size, and network connection speed to serve users the best ad for each device. Google debuted similar functionality for iPhones close to a year ago in November 2009, and took the opportunity in its blog post today to take yet another stab at Apple and its iAds platform.
“More than 200,000 new Android devices are activated daily and our publisher network and traffic are growing rapidly on Android,” the company said. “Based on demand from both advertisers looking to reach a cross-platform audience and Android publishers looking to maximize their revenue potential, we are launching interactive video and interactive interstitial ad units on the Android platform.”