This news just in: Admedo has launched a programmatic advertising offering now available on the Oracle Marketing AppCloud.
“Admedo’s Demand Side Platform (DSP) helps marketers to manage their programmatic advertising in-house with Oracle Marketing Cloud,” according to a provided statement. “The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.”
What the Oracle Marketing Cloud offers are data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers.
It’s the “single system of record” that appeals: this option integrates cross-channel, content, and social marketing with data management and activation, especially helpful to enterprise B2B and B2C marketers.
“Our collaboration with Oracle is an important milestone for Admedo. As among the first Demand Side Platform to be connected with Oracle Marketing Cloud and Oracle Data as a Service (DaaS) for Marketing, we are looking forward to helping marketers get the most out of their customer data to better prospect and acquire new customers online,” said Nick Moutter, the CEO at Admedo. “Programmatic advertising has become an increasingly important part of the digital marketing mix, with Magna Global predicting programmatic spend to hit $21 billion globally in 2014, growing to $53 billion by 2018.”
Ryan Buma, vice president of the Oracle Marketing AppCloud, believes marketers can only benefit.
“We are committed to helping marketers extend and optimize their technology investments by providing the industry’s most comprehensive marketing technology ecosystem,” Buma said. “With the addition of Admedo, marketers using the Oracle Marketing AppCloud can now benefit from the efficiencies, performance, and ROI offered by programmatic advertising.”