AdMarvel Goes To The Opera

Opera Software has acquired California-based AdMarvel, Inc. in a move that helps Opera take another significant step forward in its ongoing endeavor to expand its portfolio of products and services. And as news of this announcement transverses the globe, it’s being further noted how the era of the ad network acquisition is in full swing. The AdMarvel deal, after all, follows a recent wave of high profile ad network acquisitions including Apple’s purchase of Quattro Wireless and Google’s acquisition of mobile display advertising firm AdMob.

As major technology companies continually realize the benefit of the services and expertise offered by firms specializing in mobile advertising, firms like AdMarvel could be in hot demand for acquisition as far as the eye can see across the mobile marketing landscape.

Founded in 2006, AdMarvel was “designed to put publishers, developers and mobile operators in control of performance and enables ad networks, agencies and brands to deliver better results.”

“In our fast-growing industry, mobile advertising represents an interesting long-term revenue opportunity. Every month, nearly 50 million people access the Web using Opera on their mobile phones and together with AdMarvel, we think we can play an important role in the evolution of mobile advertising,” says Lars Boilesen, Chief Executive Officer of Opera Software.

Specific terms of the deal were not released. AdMarvel, however, has previously worked with Opera Software and engaged in a commercial relationship that quickly “blossomed into a wonderful partnership to serve the global mobile marketplace.”