Opera subsidiary AdMarvel today announced the availability of its Android Advertising Toolkit, version 1.5, which enables Android developers to easily integrate rich media advertising, including advertising from various global ad networks, into their applications.
The latest iteration provides a comprehensive set of tools for developers, encompassing everything from rich media advertising on the mobile web on Android phones, to advertising metrics and analytics that are provided via an online web console to provide a near real-time view of the application’s advertising performance. In addition, AdMarvel also features a rich media ad-server, supporting the provisioning and management of direct-sourced or in-house advertising.
The AdMarvel toolkit seems to cover all bases, with support for JavaScript, expandable ad units, animation, interstitials and transparent overlays of content and user interaction, as well as the ability to contain an ad experience to within an application for the promotion of new features or content channels.
In terms of calls-to-action, the new platform supports click-to-call, click-to-maps, click-to-app, click-to-video and click to YouTube actions, as well as support for server-side tools to create, manage and track rich media ad performance and analytics. From what it seems, AdMarvel has baked just about every mobile ad-serving technology available into its latest iteration of its Android Advertising Toolkit.
“Android devices are quickly catching up to the iPhone in terms of distribution and usage around the world,” said Mahi de Silva, CEO of AdMarvel in a statement. “Leveraging our work with rich media advertising on the iPhone, we are very excited to extend our platform to Android developers. Rich media advertising does a better job of engaging consumers, and provides for a better brand experience. Advertisers are willing to spend more on these campaigns, which means higher revenue for the developer or publisher.”
