adMarketplace to Serve Up Bing Ads Across Network of Digital Search Properties

adMarketplace to Serve Up Bing Ads Across Network of Digital Search PropertiesadMarketplace, an independent search advertising marketplace, is hyping its new strategic agreement with Microsoft to serve Bing Ads across adMarketplace’s network of digital search properties.

The relationship, we’re told, connects Bing advertisers to adMarketplace publishers, showing keyword-targeted advertisements to millions of users when they express intent outside of search engines.

“We are committed to connecting our advertisers to potential customers wherever they express intent,” said Steve Sirich, general manager of marketing for Bing Ads. “adMarketplace provides Bing advertisers with a unique opportunity to access a new source of trusted search traffic.”

Today’s announcement underscores adMarketplace’s position as a leading search monetization solution for desktop and mobile publishers.

Now,  provided statement reads, Bing Ads is looking to further extend advertiser reach.

“This was the right time to work with adMarketplace,” Sirich said in a release to the media. “adMarketplace has put together a great list of publisher partners that will enable us to continue delivering high-quality opportunities to our advertisers. Their technology allows for a lot of flexibility in how we can collaborate together.”