In an important move benefiting child safety and law enforcement efficiency, Rocket Fuel — a programmatic marketing platform provider — announced today that it is now a partner of the Federation for Internet Alerts (FIA).
The result? Rocket Fuel is now bringing geo-targeted advertising to real-time emergency communications.
Specifically, Rocket Fuel will provide a new outlet for targeted AMBER Alerts.
Distributed by law enforcement and redistributed to a network of partners by the National Center for Missing & Exploited Children (NCMEC), AMBER Alerts display geographically targeted information about child abductions to the public through practically every communications channel available.
Robert Hoever, Director of Special Projects for the Missing Children Division of the National Center for Missing & Exploited Children, says, “When a child is abducted, fast action can be critical to a safe recovery. Rocket Fuel’s partnership with FIA will help to quickly reach the right people at the right time and place with information about an abduction, helping communities work together to rescue children and save lives.”