Danish-based ad tech firm Calldorado has expanded its reach in the app economy by acquiring the Austrian app publisher CIAmedia for an undisclosed amount.
According to the official media release, the acquisition comes after a successful period of cooperation between the two companies and is a natural next step on Calldorado’s path of accelerated growth.
“By acquiring CIAmedia and its portfolio of high quality apps, we are extending the Calldorado value chain. Calldorado and CIAmedia have been in cooperation before, and CIAmedia’s focus on Android apps within the Communication and Tools categories is a perfect fit with our mobile advertising technology,” says Claudia Dreier-Poepperl, CEO and Founder of Calldorado. “Calldorado’s vision is to be the world’s number one provider of call-based advertising technology, and by owning and operating a portfolio of relevant apps we are better positioned to realize this vision.”
CIAmedia was established 2013 in Vienna, Austria.
CIAmedia owns and operates the highly successful app acquisition brand Appsbuyout.vc and has built up a strong portfolio of 80 high quality apps with high user engagement and very good LTV (life time value). Appsbuyout has a proven track record of efficient app M&A, and app portfolio management.