Ad Spending Market for Tablets, Smartphones Projected to See Big Growth Through 2020

According to the projections contained in two new reports – Global Mobile Ad Spending Market 2012-2016 and Global Online Ad Spending Market 2012-2016 – the tablet advertising market is forecast to grow at a CAGR of 30% to 2020. Similarly, the mobile ad spending market to grow at a CAGR of 44.67% to 2016 while …   Read More

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Ad Spending Market for Tablets, Smartphones Projected to See Big Growth Through 2020According to the projections contained in two new reports – Global Mobile Ad Spending Market 2012-2016 and Global Online Ad Spending Market 2012-2016 – the tablet advertising market is forecast to grow at a CAGR of 30% to 2020.

Similarly, the mobile ad spending market to grow at a CAGR of 44.67% to 2016 while online ad spending market to grow at a CAGR of 11.54% to 2016.

Though mobile advertising is generally viewed as a sub-segment of online advertising, its scope is far greater with over 7 billion mobile subscriptions worldwide.

Currently in its early years, this market accounts for nearly $17 billion in annual revenue. Increased number of smartphone, tablets and similar device users as well as businesses shifting a part of their ad spend online, are few of the growth factors for the ad spending market.

By the end of 2020, tablet advertising will generate more than $27 Billion in global revenue, following a CAGR of nearly 30% between 2013 and 2020.

The new reports cited cover the markets in North America, Western Europe, Eastern Europe, Latin America, the APAC region, and the MEA region (the mobile ad spending market report covers few of these regions in Rest of the World section and not necessarily provide data for each region individually).

They also cover the global mobile and online ad spending market landscape and growth prospects in the coming years.

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