Ad Revenue Explodes for Mobile Theory After Opera Purchase

Mobile ad network Mobile Theory is having a phenomenon – and profitable – start to its summer. “In just three months since becoming part of Opera Software and its market-leading advertising platform,” the company says, “Mobile Theory announces triple-digit percentage monthly revenue growth as well as key milestones across other categories, including campaign executions, new …   Read More

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Mobile ad network Mobile Theory is having a phenomenon – and profitable – start to its summer.

“In just three months since becoming part of Opera Software and its market-leading advertising platform,” the company says, “Mobile Theory announces triple-digit percentage monthly revenue growth as well as key milestones across other categories, including campaign executions, new client additions and staff expansion.”

Since the February acquisition of Opera, the firm’s quarterly revenue has increased by 250%.

Mobile Theory’s advertiser client roster also grew by more than 75%, increasing the total number to more than 120 clients in May 2012.

Marquee clients include Coca-Cola, Paramount Pictures and Chase Bank.

Not to be overshadowed, Mobile Theory even added 34 new direct publisher relationships, including exclusive publisher agreements with NASDAQ.com and boxoffice.com.

“The trends we’re seeing are quite clear: Fortune 500 brands are adopting mobile display and video at a considerably more rapid pace than they moved into online advertising,” said Scott Swanson, Mobile Theory founder and CEO. “And now they’re catering the brand experience for the specific nuances of the mobile medium, looking for the best ways to reach and engage their target customer. With our product and service offering, I’ve no doubt that we’ll continue on this record-breaking streak throughout the rest of the year.”

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