“Ad-Funding The Mobile Business” With Amobee

Amobee is a company that’s developed what they call a “unified, telco-grade system for funding mobile content and communications through advertising revenues.” It’s a platform that can be used to insert ads into any type of mobile content, across any mobile platform, and any mobile...

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Amobee is a company that’s developed what they call a “unified, telco-grade system for funding mobile content and communications through advertising revenues.” It’s a platform that can be used to insert ads into any type of mobile content, across any mobile platform, and any mobile device. Their ad-serving infrastructure can insert advertising into things like videos, music, messaging, games, WAP, and more while being compatible with any network and type of phone the consumer might be using.

They incorporate sophisticated targeting capabilities to allow advertisers to segment audiences far more deeply and accurately than ever before, to deliver highly targeted campaigns. The system provides advanced reporting on all campaign metrics as well to provide a well-rounded ad-serving solution. Their mission statement says it all…

“…Mobile users will engage with an ad-model if they are given a choice and if they understand what they will get in exchange for their engagement. We believe in providing a user-centric, permission-based model and ensuring that consumers are always in control and that they get value in return for ads . The advertising should be presented in a relevant, contextual, targeted, personalized user friendly manner…”

By allowing content networks and developers to ad-fund their projects, it opens up their market to a much broader audience while increasing revenue at the same time. While there’s several mobile ad-serving platforms available, there’s not many that provide a multi-network, multi-device operational platform like Amobee.

Amobee thinks it’s got what the future of mobile advertising will need, and they might be right, but turning down a $200 million dollar offer from Yahoo means they’re pretty confident in their rapid growth. We’ll see what the future holds for them…

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2 comments

  1. Self Storage Vancouver

    Amobee seems mighty confident to turn down that offer from Yahoo! but hey, you never know. This could be a revolution in the making; only the future will tell..

  2. “Ad-Funding The Mobile Business” With Amobee | Socially Mobile

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