Canada and eCommerce haven’t exactly had the best relationship.
But that may change in the months and years ahead.
Just this week, Acquity Group Limited, a global Brand eCommerce and digital marketing company, confirmed plans to expand into Canada.
“With online consumption in Canada expected to reach $51 billion by 2016,” said Acquity Group in its announcement, “major North American retailers and B2B brands serving the Canadian market have engaged Acquity Group to design elegant yet functional experiences integrated across all digital channels, including web, mobile and social.”
As of this writing, however, a scant 1% of all retail expenditures in Canada come from online transactions.
“With a booming technology sector and broad network of strategic partners located in Canada, establishing a physical presence in this market was a natural progression in our expansion,” says Chris Dalton, President and CEO of Acquity Group’s US operations.
“With the announcement of an Adobe-hybris partnership this past March, it became critical to build a Canadian presence and leverage our triangular partnership,” Dalton adds. “We are excited to offer marketers and retailers a truly engaging buying process for every step – from brand engagement to browsing to check out.”
So is Acquity Group exactly what Canada needs to help kick-start eCommerce momentum? Only time will tell.