Acquisition News: RNTS Media Adds More Fyber to its Business Diet

It seems like every time you turn around a new acquisition in the world of digital media and digital advertising has occurred. In a recent announcement, RNTS Media shared their impending agreement to acquire Fyber. The acquisition will be a mixture of both cash and stock and will allow Fyber’s strength in advertising technology to …   Read More

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Acquisition News RNTS Media Adds More Fyber to its Business DietIt seems like every time you turn around a new acquisition in the world of digital media and digital advertising has occurred. In a recent announcement, RNTS Media shared their impending agreement to acquire Fyber.

The acquisition will be a mixture of both cash and stock and will allow Fyber’s strength in advertising technology to complement RNTS Media’s digital media skills.

The goal of the acquisition is to gain the ability to strategically market to and penetrate targeted geographic areas, both nationwide and globally.

Fyber has already tripled in size during the 2014 calendar year, and is expected to continue their momentum, but now as part of RNTS Media’s cross-platform marketing operations.

“This transaction is another great milestone for Fyber, as it allows us to super charge our product innovation and enhance our technology and services to meet the complex monetization challenges that mobile developers face today,” said Fyber co-founder and CEO Andreas Bodczek. “By joining RNTS Media, Fyber will be armed with the right resource to be able to rapidly scale our operations and seize the $18 billion mobile ad revenue market.”

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