It looks like the Memorial Day weekend mobile marketing campaign for the Ace Hardware chain was a success.
This week, Mobile Posse announced the results of the mobile blitz, which generated an average click-through rate of 18 percent.
Customers who learned of the promotion from the campaign were nearly 30% more likely to take a trip to their nearest Ace Hardware.
The mobile campaign, which was carried out by Horizon Media and powered by the Mobile Posse platform, was comprised of two revolving advertisements and a week-long sponsorship of weather forecasts.
According to the data revealed, nearly two-thirds of Mobile Posse’s opt-in customers personally witnessed some facet of the Ace hardware blitz.
“Being able to target consumers checking weather on their mobile device over the Memorial Day weekend is a place that Ace needed to be,” said Gregory Trani, eCRM account manager of Horizon Media. “Ace continues to see high relevancy between weather and home maintenance.”
As we’ve seen, helping consumers make connections between the news they need and the products and services they may want is a critical component of both mobile marketing’s potential and its growing success.