ABI: Mobile App Market Value to Reach $27 Billion in 2013

In an eye-opening new report from ABI Research, the mobile app market is expected to reach a value of $27 billion in this year, as mobile apps continue to be a critical factor in the battle between the mobile OS. BlackBerry and Windows are slowly augmenting their apps catalog as they compete for the 3rd …   Read More

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In an eye-opening new report from ABI Research, the mobile app market is expected to reach a value of $27 billion in this year, as mobile apps continue to be a critical factor in the battle between the mobile OS.

BlackBerry and Windows are slowly augmenting their apps catalog as they compete for the 3rd ecosystem, but are still far behind Apple and Android.

“iOS continues to lead the way, and the OS is projected to generate over two-thirds of the revenues for smartphone and tablet apps in 2013,” explains ABI senior analyst Josh Flood. “Although Google’s Android OS recently surpassed Apple in terms of total app numbers, iOS users continue to prove they’re more willing to depart with their cash. The revenue gap between the two leading OSes looks unlikely to close over the next 18 months.”

An interesting aspect of the mobile app market is revenues generated by smartphone versus tablets. Thus far, app revenues generated from smartphones have significantly dwarfed app revenues from tablets. However, tablet revenues are quickly catching up and it is projected tablet app revenues will overtake smartphones by 2017. The inclination for tablet users to pay more for apps than their smartphones because of the larger screen size and better user experience for gaming and reading are the primary drivers.

These findings are part of ABI Research’s “Mobile OS, Browsers and Applications Research Service,” which can be accessed here.

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