ABI Forecast: Revenue From Just Mobile Display Ads To Reach $1.5 Billion In 2016

New forecasts out from ABI Research estimate revenue from mobile display ads is set to reach $1.5 billion by 2016. ABI Research puts mobile marketing and advertising into five categories, according to its forecast, including text messaging, mobile display ads, mobile search, in-app advertising and...

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New forecasts out from ABI Research estimate revenue from mobile display ads is set to reach $1.5 billion by 2016.

ABI Research puts mobile marketing and advertising into five categories, according to its forecast, including text messaging, mobile display ads, mobile search, in-app advertising and in-video advertising.  While we’ve seen many estimates on the mobile advertising market as a whole, it’s interesting to see it drilled down a bit further.

ABI said its estimates stem from massive growth in mobile display revenues during 2010, where one six-month period in particular saw spending expand in the US by more than 2.5%.  The research showed about one third of the smartphone owners polled had clicked on at least one mobile advertisement.

ABI’s estimates seem a bit modest in my opinion, especially looking five years into the future.  Mobile display is an enormous chunk of the mobile advertising pie, especially as rich media and “app-like” experiences continue to shape the mobile Web.

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3 comments

  1. Mark Fidelman

    I agree with Eric, we should hit it earlier than 2016

  2. Eric Litman

    My sense is that we'll hit that number sooner.

Comments are closed.