ABI: Five Billion Of The World’s 6.7 Billion People Are Mobile Subscribers

Mobile subscriptions worldwide have hit the impressive milestone of 5 billion, according to ABI.  To put it in perspective, there’s currently around 6.7B people roaming the earth, indicating incredible adoption for just one type of device. A majority of the growth is happening in emerging markets, with Africa leading the way with 4% growth between …   Read More

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Mobile subscriptions worldwide have hit the impressive milestone of 5 billion, according to ABI.  To put it in perspective, there’s currently around 6.7B people roaming the earth, indicating incredible adoption for just one type of device.

A majority of the growth is happening in emerging markets, with Africa leading the way with 4% growth between the first and second quarter of 2010.  So much so, that ABI said the continent’s low mobile penetration to date is attracting global service providers such as Vodafone and India’s Bharti to build up wireless infrastructure in Africa.

Still, growth in developed regions like the US, Japan and Europe are still growing.  The report says the introduction of high-speed 4G data technologies such as WiMax and LTE will ensure that subscription growth stays strong even in “hyper-saturated” regions. Jake Saunders, ABI’s vice president of research, pointed in particular to the successful launch of the HTC Evo 4G from Sprint, running on the WiMax network built by Clearwire.

ABI expects mobile subscriptions to reach 6.4 billion by 2015, of which 169 million will be to 4G technologies.  As if it’s any kind of secret, the sheer fact that nearly every single person has a mobile device of some kind with them at all times means unprecedented opportunity for mobile marketers.

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3 comments

  1. Richi

    Does "Mobile Subsibers" in this story mean: Post paid subscription AND Pre Paid?

  2. Mobile Advertising Trends: Are they working? | Russell's Rules

    […] to ABI, a milestone was reached recently when mobile subscriptions hit 5 billion. This number is […]

  3. Giff Gfroerer, i2sms

    Note, 5 billion mobile subscribers does not mean 5 billion people with mobile devices.

    Many people carry more than one phone. Therefore, they would have multiple subscriptions. Currently i2SMS places worldwide unique mobile users between 4.3 and 4.4 billion people. We notice in developed countries such as the United States and the U.K. somewhere between 18% and 20% of users carry more than one phone.

    Therefore, yes, worldwide subscriptions are now over 5 billion. However, only 4.3 billion or so people in the world have a mobile device. Still a very high number, and this speaks volumes to the unique ability to communicate with a mobile device.

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