Between Google Play surging past 50 billion app downloads this summer and Android developers generously investing of themselves in the creation and marketing of quality apps, Android mobile app revenues are poised to double in 2013.
According to the latest projections from ABI Research, app revenues are projected to reach almost $6.8 billion by the end of 2013.
Nonetheless, the Android platform is still trying to play catch-up to iOS’s smartphone revenues, which continue to lead the industry.
Still, the smartphone app market, ABI asserts, “will be Android’s most fruitful hunting ground compared to other devices.”
In fact, Android smartphone app revenues are expected to increase from 59.1% to 65.9% when compared to iOS smartphone app revenues over the next twelve months.
“Apple’s iOS still leads all the other mobile operating systems’ revenues by a significant margin; however, the greater number of Android smartphones in use is clawing back Apple’s lead in this market,” says ABI senior analyst Josh Flood. “This year, Android smartphones will ship by a factor of more than three-to-one to iPhones.”