A Wake Up Call For Mobile Marketing

From military campaigns to mobile campaigns, the army wants your kids to be all they can be. And this fall, sleepy teens across the country will make it to class on time thanks to wake-up calls from professional athletes and celebrities.

The Ad Council and U.S. Army have teamed up with Chicago-based Cellit to offer a “Wake-Up Call” mobile marketing program that motivates teens to get up and go to school.

The program, which is part of the national “Boost” campaign designed to encourage students to graduate from high school, features free ringtones and wake-up call messages recorded by professional athletes and celebrities.

NBA All-Star and Captain of the Phoenix Suns, Amare Stoudemire, helped launch the Wake-Up Call program. Examples of Stoudemire’s recorded wake-up calls include:

— Good morning. This is Amare Stoudemire from the Phoenix Suns. Just calling to remind you it’s time to get out of bed and go to school. Don’t make me call you twice!

— I’m Amare Stoudemire and you’re still in bed. Wake up and go to school, or I’m going to slam dunk on your head!

— I’m Amare Stoudemire of the Phoenix Suns. I’ve been the NBA All-Star three times in the past four years. I made the USA Olympic Team in ’04. I was named the Rookie of the Year in ’03. But before all that, I had to wake up, get out of bed, and go to school. Maybe you should, too.

This is a great case study of what mobile marketing can do (and how it should be done). Visit  www.boostup.org and check out the wake up calls yourself. Send one to somebody you know – or even yourself.