Those hoping for a memorable Irish toast next week on St. Patrick’s Day are particularly in luck this year. Jameson, America’s fastest growing whiskey brand, has teamed with HipCricket, a growing mobile marketing company that “creates measurable, real-time, one-to-one relationships between brands and consumers.”
As it turns out, HipCricket is loaded for bear in their innovative strategy to promote both Jameson beverages and responsible alcohol consumption. Next week, HipCricket’s mobile-marketing platform will send “unique Irish toasts” through assorted humorous, entertaining, and thought-provoking text messages to whiskey fans that have opted-in to the Jameson Full-On Irish Sweepstakes. Participants also have the opportunity to win a variety of fitting prizes, including a trip for three to Dublin, Ireland.
Winner or not, according to the promotion, those enjoying St. Patrick’s Day festivities can “quench their thirst and impress their friends with creative toasts sent daily from February 17 to March 17, and then hourly throughout March 16 and 17.”
HipCricket has developed what they call a flexible, scalable platform that will allow thousands of Jameson drinkers to simultaneously receive the unique toasts sent directly to their mobile phones.
From Jameson’s perspective, however, there is certainly more to be gained than just brand awareness on a timely occasion. HipCricket’s platform was likely also favorable to Jameson for its ability to gauge the results of this mobile marketing campaign with drill-down analytics.
Best of all, apart from Jameson and HipCricket’s inventive mobile marketing campaign, both companies are strongly encouraging all adults to accept responsibility when considering consuming alcoholic beverages.
And for all of our wonderful visitors and friends here at Mobile Marketing Watch, let me be the first to wish you an early but heartfelt Happy St. Patrick’s Day!