A Star is Born at Apple’s WWDC 2013

Before Monday, you had probably never heard of him. But you will again. And many, many more times. Craig Federighi has been deemed a “rising star” at Apple following his well-received presentations this week during Apple’s WWDC 2013 keynote. Spending more time on stage than even Apple CEO Tim Cook, Federighi became Apple’s overnight new …   Read More

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Before Monday, you had probably never heard of him. But you will again. And many, many more times.

Craig Federighi has been deemed a “rising star” at Apple following his well-received presentations this week during Apple’s WWDC 2013 keynote.

Spending more time on stage than even Apple CEO Tim Cook, Federighi became Apple’s overnight new front-man. That’s according to a new report from the Wall Street Journal.

Poised, personable, and funny, Federighi proved his ability to connect with Apple’s audience in a particularly inviting way — certainly more so than Cook, Schiller, and Ive.

The lanky, 44-year-old engineer has a long Apple pedigree. He worked at Next, the other computer company founded by Apple co-founder Steve Jobs, and joined Apple when it acquired the company in 1997. But despite earning the respect of colleagues for his focus and affability, he has remained behind the scenes for years.

Although Tim Cook is expected to remain at the helm of Apple for a long while, Federighi now finds himself squarely in the mix of Apple executives who could be “the one” to one day succeed Cook in the big chair.

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